Critical Interpretations of Gender Stereotypes in Selected Bangladeshi TV Advertisements

This paper aims at a precise critical interpretation of gender roles portrayed in the three selected TV advertisements shown Bangladesh. The analysis begins with theoretical framework here this paper: Goffman’s Gender Stereotypes Hypothesis which is used to identify and analyse thematic features present ads. After critically examining hypothesis, Kress Van Leeuwen’s Systemic Functional Analysis semiotic feature interpret signs symbols. that, Fairclough’s stylistic Discourse find out these search cultural, political implications. Lastly, uses Pope’s Rape Lock its Cultural-Ecofeminist Francois d’Eaubonne connect above-mentioned frameworks from contextual point view form “Multi-Disciplinary Framework” predict future progression representations their implications coming years. Results show that despite presence stereotypes, changes both houses workplaces, women empowerment, more female entrepreneurs working forces will bring about change minds people stereotypes make women-inclusive women-friendly environment